Wait…you were thinking it was Giving Tuesday, weren’t you?

Well, we thought we’d mix it up a little and get ahead of the game. After all, we know you’ll be online snagging deals for Cyber Monday! So maybe before you buy all your loot, could you help us deepen our roots?

Why give?

• Because there’s a family in our community just like yours that needs help navigating tough financial conversations before a crisis hits.

• Because there’s a career man in our community just like you who doesn’t know what he’s going to do with himself when he retires that needs to be reminded that’s he’s still got a great purpose.

• Because there’s a woman in our community just like you who has been caring for her ailing husband for a decade that needs to know she’s not alone.

Why give? Because the people and causes we care about need all of us living and leaving our unique legacies!